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Eforthink Downlink UWB RTLS Solution for Exhibition Centers

High-Precision Indoor Navigation, Personalized Guidance, and Data-Driven Operations for Smarter Exhibitions
Downlink UWB RTLS Solution for Exhibition Centers

INDUSTRY CHALLENGES

APPLICATION OVERVIEW

SCENARIO COMPARISON

CORE FEATURES

KEY ADVANTAGES

COMPATIBLE HARDWARE

INDUSTRY CHALLENGES

Visitors
01

Visitors

Booths are hard to find, routes across halls are confusing, and popular areas often get crowded. Traditional navigation is inaccurate, with no intelligent route recommendations.
Exhibitors
01

Exhibitors

Booth exposure is hard to quantify, visitor traffic is unclear, and behavioral data is difficult to use for marketing. Exhibition effectiveness is hard to evaluate, and lead conversion lacks data support.
Venue Operators
01

Venue Operators

Revenue channels are limited, navigation accuracy and experience are inconsistent, and temporary layout updates are costly. Visitor traffic data cannot be retained, and smart upgrades lack sufficient data.

APPLICATION OVERVIEW

Eforthink's UWB-based Indoor Downlink Navigation Solution combines UWB Anchors, smartphones with native UWB capabilities, and a smart exhibition navigation application to provide high-precision positioning and navigation services throughout exhibition centers.

Powered by the Eforthink Downlink UWB RTLS System, visitors can quickly locate booths, forum venues, dining areas, service facilities, and other destinations while receiving accurate real-time navigation guidance.​

The solution helps improve visitor experiences, support exhibitor marketing activities, optimize exhibition operations, and enhance venue management through high-precision positioning and location data services.

Downlink UWB RTLS Solution for Exhibition Centers1

SCENARIO Comparison

Typical Scenario

Business Requirements

场景痛点

Bluetooth RSSI Positioning

RFID

Bluetooth AOA Positioning

Bluetooth AOA

UWB Smartphone Downlink Positioning (Recommended)

UWB
Large Exhibition Hall Navigation
Key Points Key Points
  • Large venues with multiple halls, entrances, and booths require fast and accurate guidance from entrance to destination.
Key Points Key Points
  • Provides only approximate location information; accuracy decreases in crowded environments, making precise navigation difficult.
Key Points Key Points
  • Requires backend calculation; route updates are slower and nearby booths may be misidentified.
Key Points Key Points
  • ✓ Booth-level positioning accuracy with local smartphone computation; fast route updates enable clear navigation from entrance to booth.
Popular Booth Crowd Guidance
Key Points Key Points
  • Popular booths may create congestion; organizers need real-time crowd awareness and route optimization.
Key Points Key Points
  • Cannot accurately identify crowd distribution, making congestion response delayed.
Key Points Key Points
  • Limited response capability during peak hours, affecting real-time guidance.
Key Points Key Points
  • ✓ Real-time visibility of booth and aisle traffic; supports multiple users simultaneously and guides visitors through optimized routes.
Personalized Exhibition Recommendations
Key Points Key Points
  • Different visitors have different interests and require relevant recommendations instead of mass notifications.
Key Points Key Points
  • Cannot identify specific booth visits or dwell locations, reducing recommendation accuracy.
Key Points Key Points
  • Location data processing is slower, causing delayed recommendations.
Key Points Key Points
  • ✓ Accurately identifies visitor location and dwell time, enabling personalized recommendations without unnecessary interruptions.
Exhibitor ROI Analysis
Key Points Key Points
  • Exhibitors need visitor flow, dwell time, and engagement data to evaluate exhibition effectiveness.
Key Points Key Points
  • Visitor statistics are inaccurate and cannot confirm actual visits or dwell behavior.
Key Points Key Points
  • Data processing and interaction feedback may be delayed.
Key Points Key Points
  • ✓ Provides accurate visitor trajectories, dwell time, and movement paths for detailed post-event analysis and ROI evaluation.

CORE FEATURES

photo-networkBooth Search & Route Navigation
photo-networkPersonalized Recommendations & Smart Guidance
photo-networkVisitor Analytics & Heatmaps
photo-networkCongestion Management & Safety Guidance
photo-networkSmart Emergency Evacuation
photo-networkDigital Venue & Asset Management

Booth Search & Route Navigation 1

• Help visitors quickly locate exhibition booths, forum venues, dining areas, service facilities, and other destinations.
• Based on UWB high-precision positioning and digital exhibition maps, the system generates optimal routes, dynamically updating paths according to real-time visitor location and crowd conditions, helping visitors reach target locations efficiently while avoiding congestion.

Personalized Recommendations & Smart Guidance 4

• Analyze visitor location, behavior trajectories, dwell patterns, and interest preferences.
• The system dynamically recommends relevant booths, forum activities, and optimal visiting routes, providing personalized guidance to improve visitor experience and engagement.

Visitor Analytics & Heatmaps 6

• Provide exhibitors and operators with real-time statistics on visitor traffic, dwell time, movement paths, and booth-level heatmap data.
• Generate reports to evaluate booth performance, visitor flow, and commercial activity. Insights support exhibition layout optimization, precision marketing, and targeted audience engagement.

Congestion Management & Safety Guidance 1

• Monitor visitor density, movement speed, and high-traffic zones in real time.
• The system automatically triggers alerts and adjusts navigation routes when congestion trends are detected, supporting traffic flow optimization, crowd guidance, and emergency response.

Smart Emergency Evacuation 7

• Continuously monitor personnel locations and corridor conditions using UWB real-time positioning and digital maps.
• During emergencies, the system automatically generates optimal evacuation routes and guides visitors through mobile applications, broadcast systems, and digital displays to ensure safe and orderly evacuation.

Digital Venue & Asset Management 5

• Provide real-time positioning and status management for personnel, equipment, and assets within the exhibition center.
• The platform builds a digital foundation for smart venue operations, enhancing operational visibility, security, and overall management capabilities.

KEY ADVANTAGES

01

Enhanced Visitor Experience

Provide precise navigation and personalized guidance to help visitors locate booths, services, and event areas more efficiently. Dynamic route optimization reduces congestion and delivers a smoother, more engaging exhibition experience.
icon2-06
01

Increased Exhibitor Value

Enable accurate analysis of visitor traffic, dwell time, and engagement to measure booth performance and marketing effectiveness. Support data-driven promotional strategies and improve audience targeting and conversion opportunities.
icon2-17
01

Optimized Exhibition Operations

Gain real-time visibility into visitor flow and crowd distribution across the exhibition venue. Improve congestion management, visitor flow planning, and operational efficiency through data-driven decision-making.
icon2-02
01

Intelligent Venue Management

Enhance venue space utilization, asset management, and personnel coordination through location intelligence. Strengthen security operations while supporting smarter venue management and long-term digital transformation.
icon2-07

COMPATIBLE HARDWARE

Infrastructure Hardware

UWB Anchor Devices

These devices form the physical positioning infrastructure of the system.

  • Eforthink UWB Indoor Wall-Mounted Positioning Base Station

    Eforthink UWB Indoor Wall-Mounted Positioning Base Station

Dimensions: 86.6x86.6 x36.0 mm

Power Interface: PoE

Antenna Type: Built-in onboard

Product Weight: ≤120 g

Rated SupplyVoltage: 48 V Standard PoE (802.3at)

Network Interface: RJ45 8-pin

Wired Data Interface: 10/100 M LAN adaptive

Positioning Wireless Standard: IEEE 802.15.4_2015UWB

  • Eforthink UWB Indoor Ceiling Mounted Positioning Base Station

    Eforthink UWB Indoor Ceiling Mounted Positioning Base Station

Dimensions: 96×96×40.5mm

Weight: 130 g

AntennaType: Built-in PCB antenna

Rated Power: 2.4W

Rated Supply Voltage: 48 V Standard PoE(IEEE 802.3at)

Network Interface: RJ45 8-pin

Wired Data Interface: 10/100 Mbps Adaptive LAN

Positioning Wireless Standard: IEEE 802.15.4-2015 UWB

Ecosystem Devices

UWB-Enabled Smartphones

One system, compatible with both iOS & Android ecosystems.

iOS Ecosystem

Coverage includes mainstream iPhone models: iPhone 12/ 13 / 14/ 15 / 16 / 17series

Strong ecosystem advantage with large installed base and mature UWB capability

Consistent user experience and ideal as primary coverage devices

Note: SE series and certain variants without UWB are excluded; availability depends on regional specifications

Android Ecosystem

Representative models: Xiaomi MIX 4, Xiaomi 17 Ultra, Xiaomi 17 Pro Max, Xiaomi 15S Pro, Samsung Galaxy S24 Ultra / S24+ / Z Fold5 / Z Fold6, etc.

Eligibility requirements: Built-in UWB chip + OS-level UWB support + project compatibility validation

Application characteristics: Highly fragmented device landscape with varying capability levels

Note: SE series and certain variants without UWB are excluded; availability depends on regional specifications

Dual-Ecosystem Compatible
Smartphone as Terminal
Mainstream UWB Devices Supported